http://www.marshallbice.com/bonn daily 0.75 2014-05-30 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/55b97858e4b0202eae98cca7/1401465469651/12.jpg Bonn - Bonn All images by the talented Matthias Heiderich http://www.marshallbice.com/creativequestions daily 0.75 2019-09-25 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d4c9df80e41850001139f2d/1565302269795/24gcontact.png Creative Questions https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d4c9c9317317700019432d5/1565301916039/24gagencyheader.png Creative Questions https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d4c9cf40e41850001138eaf/1565302009315/portfolioinset.png Creative Questions https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d4c9d5f0e418500011395ad/1565302121320/platforms.png Creative Questions https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d7811af5f5ba726616d18b7/1568149935828/ Creative Questions - Generally, there's no specific target consumer Oh, there’s a target market with demographics identified. But for large brands like Sprint, it’s important to know that their customers will come in a wide variety of needs and personas. An experience must be made up to entice consumers in, but it should engage them based on their intent. Some want to sit back and observe. Some want to explore on their own. And some want to converse. An experience must be designed for all of these types. It also shouldn’t be an enclosed space that scares a significant amount of people away. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d8b97826a5d123ce9b3b265/1569429366399/ Creative Questions - Earth Day Experience Layout -- Option 1 This display shows two options for the layout design of an experience we created on the mall in DC for Siemens to commemorate Earth Day. The display was set up inside a Geodisc dome and guests entered at the top or bottom of the dome. We presented two options for the layout of the experience but had a primary recommendation with rationale of which of the two we thought was the better design. Tell me which one you think is the right way to go. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d8b9c95f151364a3fe516ef/1569430677836/ Creative Questions - Print Ads, Signage Display, and Graphic Messaging For two years I created the messaging and visual highlights that promoted eBay Motors to their key automotive selling community. It was my job to help visualize in VERY quick snippets the incredible volume of sales that are done on eBay Motors for attendees at large automotive events such as NADA in Las Vegas. The first year it was built around a visual conveyor that was a physical fixture in the booth showing the perpetual motion of the sales continuously happening. Backed by ads, inserts that used the tagline, “Say Hello to … Wave goodbye to …” to highlight task savings and time wasters sellers could achieve by using eBay Motors. The messages were used in locations throughout Vegas to highlight time signatures that could be relatable to the volume of sales done for motorcycles, cars, engines, accessories, etc. through eBay Motors. The result were program inserts, Tram ads, banners, escalator signs, floor graphics and more — all highlighting impressive sales accomplishments related to specific time tasks. - How much time they take in the shower in the morning - The time it takes to take a cab from McCarron airport - How long they wait for their morning Starbucks - How many vehicles sold while they slept Here are a few examples from that campaign. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d8ba2ed6a5d123ce9b4fcc4/1569432301840/ Creative Questions - Mayhem Basketball Our clients asked us to create an experience for Allstate that would exhibit at Bracketown -- the sponsors area set up around Final Four weekend for NCAA Men's Basketball. Our clients who work directly with Allstate had the idea of showing off Allstate's insurance offerings by having a car, motorcycle, ATV and Boat blocking the driveway where people shoot baskets over them. I thought of the user and, as a kid, often had to shoot baskets over a car parked in the driveway -- ant thought this was a pretty bad, unemotional approach of just shoving things in people's way. So I instructed our team to create "Mayhem" hoops -- baskets that did challenging things that you couldn't see or experience anywhere else. One hoop articulated up and down. One hoop had inflatable wind socks blocking the shots. And another had three baskets on a spinning spindle. The result -- through 2014 -- was the highest approval rating for any experience at Bracketown and another resounding success for Allstate. To see more Allstate activations I have created, including: College Football tour, Outdoor Sports tour, Motorcycle tour, and Allstate bumper Car Derby, click here. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/552c3766e4b021a85eed4219/1428961128025/anita+piston.JPG Creative Questions http://www.marshallbice.com/liveevents daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d7812adf5658d594279e454/1568150163834/ Live Events - Live Meetings and Events I've been a lead creative on numerous business meetings for a variety of clients -- mostly in bio-tech, pharmaceutical, and automotive clients. I've helped: - Craft speeches for senior leadership - Create, write and supervise videos - Generate creative elements to help supplement the meetings and generate positive energy - Supervise a team of creatives to ensure consistency and support where clients expressed dissatisfaction or required additional creative thoughts Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1180e4b0d368c550494f/55cd11dee4b0161b997afce6/1568150163834/ Live Events - Live Meetings and Events I've been a lead creative on numerous business meetings for a variety of clients -- mostly in bio-tech, pharmaceutical, and automotive clients. I've helped: - Craft speeches for senior leadership - Create, write and supervise videos - Generate creative elements to help supplement the meetings and generate positive energy - Supervise a team of creatives to ensure consistency and support where clients expressed dissatisfaction or required additional creative thoughts Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1180e4b0d368c550494f/55d789e9e4b06009bd857f0e/1568150173096/_DMT4676.JPG Live Events - Bunco Championship When meeting with P&G clients on the Prilosec team, we were engaged to come back with a proposal on experiential tactics for the heartburn drug. Our target customer was middle-age, middle-income women with families who make the drug purchase decisions in their house. Our solution was to tap into the popularity of a girls night out that happens in suburbs and small towns around the country where women gather together to eat, drink and play the dice game bunco. But we needed to elevate the experience so we created a World Championship in Las Vegas over a three day weekend. More than 1,000 women flew across the country to participate for a chance to win the top prize of $50,000. It morphed into a Television show for Oxygen network, made ESPN Top 10 Plays of the day two years in a row and went on to win P&G's prestigious Marketing Excellence Award. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1180e4b0d368c550494f/5d65a23e93a3910001c3e27f/1568150179895/the_line_closer_1203.jpg Live Events - Building Excitement Some events like the Bunco World Championship gather enough excitement that people dress up and wait in long lines. Others take a bit of encouragement. Each presents a specific set of creative challenges. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1180e4b0d368c550494f/5d65a5c6743d430001a1fef6/1568150188997/mobilegaming.png Live Events - Second Screen For the past 4 years I’ve been fiercely promoting content to be displayed on smartphones. Let the audience/conference-goers use their devices throughout the event. It’s a passion of mine that some traditionalists push back on, or only see it’s merit with limited scope. Today’s millennials demand it and we need to embrace content and gamification throughout events. Got a question? Click here http://www.marshallbice.com/autoshow-experiences daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d78127fbc46ed3759135262/1568150068292/ Autoshow Experiences - Autoshow Experiences For more than 10 years, I created, scripted and helped craft a plethora of consumer experiences for, mostly, General Motors. Some examples are shown here. but the list of experiences includes: - Live Motion Capture-to-Video presentation: shown here - 4D presentation: 3D film with glasses matched to environmental flourishes such as misting the crowd, shining heat lamp, etc. when a specific action in the film was shown - IMAX films shown in our "Vision Domes" -- mini planetarium-style films shown with a parabolic lens and projected 160 degrees - Live presentations of product introductions - Printed timelines, historical data, technical information explained in simple terms - Simulations or live demonstrations of technology including active demonstration of a 4-post durability test, dynamometer simulation of a corvette engine, etc. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd10f8e4b0b32ffb526a25/55d782fce4b0f1c90e967012/1568150068292/michelle-john-4.jpg Autoshow Experiences - Autoshow Experiences For more than 10 years, I created, scripted and helped craft a plethora of consumer experiences for, mostly, General Motors. Some examples are shown here. but the list of experiences includes: - Live Motion Capture-to-Video presentation: shown here - 4D presentation: 3D film with glasses matched to environmental flourishes such as misting the crowd, shining heat lamp, etc. when a specific action in the film was shown - IMAX films shown in our "Vision Domes" -- mini planetarium-style films shown with a parabolic lens and projected 160 degrees - Live presentations of product introductions - Printed timelines, historical data, technical information explained in simple terms - Simulations or live demonstrations of technology including active demonstration of a 4-post durability test, dynamometer simulation of a corvette engine, etc. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd10f8e4b0b32ffb526a25/55cd110fe4b0a1e3b9bdf9e4/1568150080288/ Autoshow Experiences - GM Auto Show Motion Capture Presentation First and, to my knowledge, only live-to-video motion capture presentation. Conducted with live actors using motion capture suits tied to video and animations. Included 5 product reveals including the GM Sequel. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd10f8e4b0b32ffb526a25/55cd1164e4b0cc1bf225f9ea/1568150089804/ Autoshow Experiences - GM Auto Show Motion Capture Presentation This experience was a 4-minute show and demonstrated GM's latest hybrid and fuel-cell technology in a compelling and award-winning presentation. The suit had to be calibrated between every show to ensure proper registration. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd10f8e4b0b32ffb526a25/55d780d1e4b0d041fd4da8d9/1568150103248/4D.jpg Autoshow Experiences - 4D Durability Testing Simulation This image shows the audience while watching our live 3D movie that showed the variety of General Motors durability testing -- at their proving grounds, using a 4-post test and more. The audience were given stereoscopic glasses and we enhanced the experience by syncing attributes in the film with environmental features for the crowd. For example, as a truck the a pothole filled with water, the water would splash the screen and we would use misters to simulate the effect of water hitting the audience. This was one of the most rewarding experiences I ever conducted. When the audience felt the water hit them, they routinely started to smile and laugh. To generate happiness and emotion is crucial to a successful experience. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd10f8e4b0b32ffb526a25/55d782e7e4b0d8d993c7f653/1568150111710/Victor+Kinney+-+2004+Hybrid+Technology.jpg Autoshow Experiences - Corvette LS7 Engine Dynamometer Simulation The engine dynamometer is a laboratory tool that regulates and measures an engine to test its durability under harsh conditions to ensure it will held up to real world demands. Unfortunately, you can't use an actual dynamometer in a show environment because it requires gasoline and that's strictly forbidden in a public setting. So we reverse engineered it by having the an electric motor inside the dynamometer run the engine. Simulated gauges and lighting effects including turning parts red under extremes helped bring the simulation to life. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd10f8e4b0b32ffb526a25/55d787e4e4b032636d46755d/1568150122462/Erin+and+Anthony+Racing.JPG Autoshow Experiences - Allstate Bumper Car Derby Other than General Motors, I've created experiences for Exxon-Mobil, eBay Motors, and others including this experience for Allstate. The original idea came from a sister agency that requested a bumper car track at the Chicago Autoshow to introduce Allstate's "Accident Forgiveness" policy. We created the experience and the surrounding visuals to bring it to life and the experience generated lines of, mostly, kids with Allstate reps engaging their parents . Got a question? Click here http://www.marshallbice.com/tradeshowexperiences daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d7812c1749fbb1ee0f32652/1568150209294/ Trade Show Experiences - Trade Show Experiences As the lead creative for Jack Morton exhibits for 6+ years, I helped imagine the creative solutions for activities, booth design, and customer engagement touchpoints for a wide swath of clients including the eBay Motors booth for SEMA, shown here. Other clients included: - Bank of America - Biosense-Webster - Vistakon - ADT - General Motors - Sprint - Exxon-Mobil - Dow Chemical In addition to these clients, I was tapped to create engagement activities for many other clients -- even though we weren't building the physical properties. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1619e4b0fc9c2b65e3fe/55d78f56e4b04ec82cf2b7a6/1568150209294/SEMA2012_9684.jpg Trade Show Experiences - Trade Show Experiences As the lead creative for Jack Morton exhibits for 6+ years, I helped imagine the creative solutions for activities, booth design, and customer engagement touchpoints for a wide swath of clients including the eBay Motors booth for SEMA, shown here. Other clients included: - Bank of America - Biosense-Webster - Vistakon - ADT - General Motors - Sprint - Exxon-Mobil - Dow Chemical In addition to these clients, I was tapped to create engagement activities for many other clients -- even though we weren't building the physical properties. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1619e4b0fc9c2b65e3fe/55cd162ee4b06b89ae3685bc/1439503951787/ Trade Show Experiences https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1619e4b0fc9c2b65e3fe/55cd166fe4b027bb9c85b082/1568149343173/ Trade Show Experiences - P&G Red Hat Society and AARP Convention Activations Teamed several brands to create activations at different events P&G was attending to create engaging activities that activated the brands and allowed the potential consumers the ability to find out more about various products such as Folgers, Thermacare, Prilosec and more. For the Red Hat Society, we used a charm bracelet with various charms to represent the brands and the women would get rewarded with the various charms after engaging with our brand specialists. For AARP Convention, we used a map with stickers to get them to talk to the various brands and then play a game to win a prize or take a green screen photo. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1619e4b0fc9c2b65e3fe/55d79c65e4b0cc1d15650270/1568149558403/CLEAR+CEO+Interview.JPG Trade Show Experiences - Clear at CES The Clear wireless brand wanted to showcase their network so we built a clear truck that drove the streets of Las Vegas and we let attendees play video games inside the booth with the person in the truck to show the speed and capability of the network. Senior executives did interviews from our experience and the outdoor roving games truck made Clear visible both inside CES and on the streets of Vegas. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1619e4b0fc9c2b65e3fe/55e87955e4b01335dcc07c14/1568149389818/biosense1.jpg Trade Show Experiences - Biosense Webster This company made water-based catheters and need to "make a name" at the Heart Rhythm Society. I used the inspiration of water and the designers took it from there creating this two-level experience that was the hit of the show. The upstairs was a VIP experience for upcoming technology and could only be accessed by appointment and after signing a waiver. By making this an exclusive experience, people lined up to get into the booth. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1619e4b0fc9c2b65e3fe/55e87a2ee4b018b9867f64c4/1568149401187/biosense3.jpg Trade Show Experiences - Biosense Webster Digital Pool We also used the theme of water to build an interactive digital "pool" using touchscreens laid flat to create an interactive way to gather product communications and provide contact information. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1619e4b0fc9c2b65e3fe/55e87abae4b0942f5aec815f/1568149473471/boahomegame.jpg Trade Show Experiences - Bank of America Home Game Bank of America wanted to entice realtors to their experience at the National Realtor's Association annual conference. We created a game where they could show off their knowledge of markets and home sales by having two contestants guess the retail sales amounts of homes across the country. Using an emcee to host the game, Realtors lined up to play the game and BOA gathered contact information from everyone who wanted to play. This game has been used multiple years by BOA and is now a hallmark of their experience. Got a question? Click here http://www.marshallbice.com/mobileexperiences daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d781489749fbb1ee0f35dae/1568150417684/ Mobile Experiences - Rock Band Tour For launch of videogame Rock Band, we partnered with the Motley Cruë Cruëfest tour. People were able to get up on stage before the final act and play one song to a curious but vociferous crowd. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd165de4b0d368c5506635/5d6597eb65244600016eac55/1568150417684/rockband1.png Mobile Experiences - Rock Band Tour For launch of videogame Rock Band, we partnered with the Motley Cruë Cruëfest tour. People were able to get up on stage before the final act and play one song to a curious but vociferous crowd. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd165de4b0d368c5506635/5d659597831f100001cb76a1/1568150435342/craftsman.png Mobile Experiences - Craftsman NASCAR Mobile Studio I helped write and sell this program which won Jack Morton a Technical Emmy Award as it was used as a VIP experience and support studio for NASCAR during races. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd165de4b0d368c5506635/5d6597d7f30bd400015bab81/1568150476163/bornbravebus.png Mobile Experiences - Lady Gaga Born Brave Bus Supervised the proposal, the pitch, and supported our creative team on this Tour Bus concept to accompany Lady Gaga on her tour to promote acceptance and encouragement for kids. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd165de4b0d368c5506635/5d659803ca61490001cae569/1568150503567/clairolblackexp.png Mobile Experiences - Clairol Black is Beautiful Experience at Gospelfest Helped create the experience and proposal for this event at Gospelfest because, who do you really want to help create an experience around teaching African-American women about their hair choices and options, yeah, that’s right, Me. :) Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd165de4b0d368c5506635/5d659b5f73f1e00001d7544d/1568150514921/IMG_0559.JPG Mobile Experiences - Exxon Mobil Tour Created a tour vehicle that Exxon Mobil used at both indoor and outdoor events to promote Mobil 1 and other key petroleum products. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd165de4b0d368c5506635/5d659bca831f100001cbe935/1568150610620/sprintcall.png Mobile Experiences - Sprint NFL Tour Created a mobile experience for Sprint that included 3 locations with the final being a small mobile studio where fans could upload a “call of the week” based on one of three plays from the previous week and share it. This was before social media platforms but sill garnered 7x sharing exposure vs. the live attendance. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd165de4b0d368c5506635/5d659ef21358a70001b9ebd1/1568150621091/Large+truck.JPG Mobile Experiences - Clear Broadcast Truck This mobile experience included a clear truck that drove around Las Vegas during CES as well as a broadcast gaming experience into the booth. so people could game against a guy driving around Vegas to show the power of the network. Got a question? Click here http://www.marshallbice.com/sprintexperiences daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d7814fe5f5ba726616d7b24/1568150686097/ Sprint Experiences When the Android boom hit, I became the creative lead in many mobile and pop-up location creative for Sprint. First launching the HTC Evo, then the EVO 3D throughout malls in 20+ locations throughout the US. Then in airports. Then with mobile vehicles that hit a variety of events. There’s a science and a knowledge for drawing people into a space, getting them engaged, and making a difference in a variety of processes in their purchase decision tree. And an experience needs to hit a variety of these customer needs without focusing on just “awareness.” For example, our branding for the mall tours included key messaging on the floor and the tops of the kiosk because we know that for people on the upper levels of the mall, looking down, would be able to see key messages to drive awareness. Then, as people got close to the display, the ability for a touchscreen to help tell a story so they could explore on their own without any Brand Ambassador pressure was critical to amplify consideration. Then, the Brand Ambassadors would let them hold the new devices to encourage the customers move from consideration to intent and guiding them into the purchase portion of the model. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd16e4e4b030e8fe32374a/55cd16f5e4b030e8fe3237ae/1568150686097/ Sprint Experiences When the Android boom hit, I became the creative lead in many mobile and pop-up location creative for Sprint. First launching the HTC Evo, then the EVO 3D throughout malls in 20+ locations throughout the US. Then in airports. Then with mobile vehicles that hit a variety of events. There’s a science and a knowledge for drawing people into a space, getting them engaged, and making a difference in a variety of processes in their purchase decision tree. And an experience needs to hit a variety of these customer needs without focusing on just “awareness.” For example, our branding for the mall tours included key messaging on the floor and the tops of the kiosk because we know that for people on the upper levels of the mall, looking down, would be able to see key messages to drive awareness. Then, as people got close to the display, the ability for a touchscreen to help tell a story so they could explore on their own without any Brand Ambassador pressure was critical to amplify consideration. Then, the Brand Ambassadors would let them hold the new devices to encourage the customers move from consideration to intent and guiding them into the purchase portion of the model. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd16e4e4b030e8fe32374a/55cd175de4b07043dba51989/1568150761005/44831122_1.jpg Sprint Experiences Touchscreens allowed self-exploration to consumers who “don’t want help.” Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd16e4e4b030e8fe32374a/55cd176ce4b0cb73558f9c79/1568150706891/ Sprint Experiences - Mall and Airport Experiences Our designs and builds were used in both Malls and Airports to promote new devices and Sprint subscription plans. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd16e4e4b030e8fe32374a/5d65a91106b15b00010e2d5d/1568150770070/Raleigh%2C+full+van+and+tent.jpg Sprint Experiences - Mobile Tours Mobile Tours were designed to be set up and torn down in a few hours to maximize their reach. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd16e4e4b030e8fe32374a/55cd178be4b01e36b699e349/1568150782234/ Sprint Experiences - Mobile Tours Our Mobile Experiences included using tech such as Spheros to let kids play while their parents learned about Sprint offerings. Got a question? Click here http://www.marshallbice.com/allstateexperiences daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d7815815f5ba726616d8c7f/1568150806053/ Allstate Experiences - Allstate Motorcycle Tour Sturgis, Daytona Bike Week, State Fairs. Our mobile tour went wear leather and chaps were the coat of arms. Through interactive videos, historical footage and more, we made Allstate relevant to bikers around the country. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd18c5e4b0b3e97682dc60/1568150806053/ Allstate Experiences - Allstate Motorcycle Tour Sturgis, Daytona Bike Week, State Fairs. Our mobile tour went wear leather and chaps were the coat of arms. Through interactive videos, historical footage and more, we made Allstate relevant to bikers around the country. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd1984e4b0989acdac6099/1568150818566/ Allstate Experiences - Allstate Motorcycle Tour Rare motorcycle accessories and photos helped add authenticity to Allstate’s footprint and increased WOM. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd193ae4b07fb58f9e0e71/1568150827454/ Allstate Experiences - Allstate Bumper Car Derby A partner wanted to showcase Accident Forgiveness by bringing in a crashed vehicle. We suggested a bumper car setup and brought this to life at the North American International Auto Show. While kids bumped in cars, parents were exposed to Allstate messaging and lead generation. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd18a3e4b0b3e97682dbc0/1568150837400/ Allstate Experiences - Allstate Choose your Adventure Before digital that could do this effectively, we used storyboards for fans to choose which adventure and which type of transportation (that Allstate insures) could take them there. ATV’s, RV’s, Boats, etc. Our story let them choose their adventure like the iconic books of the 80s. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd19dbe4b0b32ffb529bc4/1568150850422/ Allstate Experiences - Allstate Mayhem Basketball When we introduced this experience to The Final Four in 2009, some of the Final Four players were knocking down stanchions to get the opportunity to shoot baskets at our Mayhem goalposts. Because they moved. They rotated. They went up and down. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd1905e4b0d368c55073bb/1568150863547/ Allstate Experiences - Allstate Mayhem Basketball Fans needed to provide a lead in order to play. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd18dfe4b03e8de40b9b5c/1568150873111/ Allstate Experiences - Allstate College Football Highlighting the 75th anniversary of Allstate with its iconic Field Goal nets and their partnership with the SEC, we toured an experience around the country to college football fans. It included a mural timeline that weaved rare photos of players, football highlights and the history of Allstate over those 75 years, with interactives such as a field goal try and face-painting stations. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd1a01e4b066148776ed29/1568150902852/ Allstate Experiences - Allstate College Football A second experience built around a football-themed Plinko game. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd1a4ce4b03e8de40ba2e2/1568150913900/ Allstate Experiences - Allstate College Football Visual of timeline and video of some of the craziest College football plays ever. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd181be4b0b3e97682d905/55cd1aade4b065516c5ff908/1439505069412/ Allstate Experiences http://www.marshallbice.com/proposals daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d781630dc02f23e977f3de8/1568151088410/ Proposals Over the past two decades, I’ve created more than 500 proposals (a guess) both large and small. I have managed them. I have written every word of 60-100 page decks. I have overseen others who were writing them. I have worked with the designers to bring my vision to life. BtoC, BtoB, Training, Promotional. I have budgeted them. Not all were winners but I have been successful in proposals totalling more than 100 million in revenue. I’m sure kind visitor, you understand that just as I wouldn’t share the work I do for you with others because of its proprietary nature, I can only share some of my proposal work if we meet face-to-face. Got a question? Click here https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1a9fe4b00a22dbc14079/5d6434835c728c0001b9f0bd/1568151088410/20190826_134845.jpg Proposals Over the past two decades, I’ve created more than 500 proposals (a guess) both large and small. I have managed them. I have written every word of 60-100 page decks. I have overseen others who were writing them. I have worked with the designers to bring my vision to life. BtoC, BtoB, Training, Promotional. I have budgeted them. Not all were winners but I have been successful in proposals totalling more than 100 million in revenue. I’m sure kind visitor, you understand that just as I wouldn’t share the work I do for you with others because of its proprietary nature, I can only share some of my proposal work if we meet face-to-face. Got a question? Click here http://www.marshallbice.com/additionalwriting daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d780c1df5658d5942792c6f/1568148509626/ Additional Writing Expertise - Can be shared on request I am trained first and foremost, as a writer. Just know that if you wonder whether I’ve written for a particular medium, I probably have. An example: You can check out this particular report on a digital analysis of the NAIAS 2018 show by following the link here. https://static-asset-hosting.s3.amazonaws.com/996/docs/24G_NAIAS_TechReport_032618.pdf https://static1.squarespace.com/static/5522d376e4b08ee174a59914/55cd1749e4b0abb42a0cc4e1/5d65af0493a3910001c4b2c8/1568148509626/screenshot.jpg Additional Writing Expertise - Can be shared on request I am trained first and foremost, as a writer. Just know that if you wonder whether I’ve written for a particular medium, I probably have. An example: You can check out this particular report on a digital analysis of the NAIAS 2018 show by following the link here. https://static-asset-hosting.s3.amazonaws.com/996/docs/24G_NAIAS_TechReport_032618.pdf http://www.marshallbice.com/new-cover-page daily 1.0 2019-09-23 http://www.marshallbice.com/creative-alchemist daily 0.75 2019-09-23 http://www.marshallbice.com/executive-messaging daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d77f411d623f3023d05916f/1568142373914/autonewsarticle.png Executive Messaging Ghostwritten article in Automotive News for GM Senior Executive http://www.marshallbice.com/training daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d77fc1052692e3ff6cbbdf1/1568145875532/FCA_SSI_Guidebook_042717_Page_1.png Training http://www.marshallbice.com/training-1 daily 0.75 2019-09-10 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d7801d38065530306741be9/1568144421520/FCA_SSI_Guidebook_042717_Page_1.png Copy of Training http://www.marshallbice.com/digital-acumen daily 0.75 2019-09-26 https://static1.squarespace.com/static/5522d376e4b08ee174a59914/t/5d8b95a401b02e3cd6a6ae76/1569428902677/hyundai1.jpg Digital Acumen